The brand founder and operator wanted to enhance customer experiences with products made in Europe, focusing on quality and design.
With the desire to bring comprehensive solutions to customers, Rita Vo has expanded from construction materials and interiors to household products.
Lux Hovo is a new home appliance brand positioned as a high-end brand, providing home appliance solutions manufactured entirely in European factories, focusing on machine configuration, high-quality materials, minimalist design to focus on product features and enhance the luxurious, sophisticated appearance.
Lux Hovo founder and operator, Mr. Vo Tien Dat said, the company will not simply provide items that only serve daily needs, but also aim for a new living experience for customers.
"Each product must meet the highest standards, from functionality, durability to every material and detail in the design. Users can feel that the value of household appliances lies largely in creativity, meticulousness and high aesthetics," CEO Lux Hovo affirmed.
He also emphasized that what makes this brand different is that its manufacturing plant will come entirely from Europe.
"There are many brands that position themselves as European standards, but in reality their products are manufactured or assembled in other countries with lower processing costs. This causes many misunderstandings for customers and also worsens consumers' perception of the quality of European household appliances," said Mr. Dat.
"For me, a good product must have a combination of functionality and customer experience. To ensure that, we set many requirements when searching for and working with partners. Throughout the product development process, I am always the one who directly discusses and checks the quality of each production stage to be able to identify errors and fix them as quickly as possible," added CEO Lux Hovo.
Lux Hovo is inspired by Rita Vo Group's vision of "bringing a luxurious lifestyle to customers". Each item is part of the overall space, contributing to the homeowner's daily living experience, with no boundaries between household appliances and furniture.
Currently, Lux Hovo washing machines and dryers are two product lines displayed and sold directly at all Rita Vo HomePro showrooms nationwide and on Rita Vo's website. muanhanhvatlieuxaydung . It is expected that by the end of this year, the brand will continue to launch more diverse product lines, providing many options for the high-end home appliance segment according to European quality standards, enhancing the customer experience.
